Control your message, brand & costs to leverage distribution channels
The Client: SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 7,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications
The Challenge: SUGAR moved away from a traditional sales force model to a Partner Program; these partners resell or distribute the software. BUZZcard presentations allow SUGAR to develop a single, concise message and rebrand the call-to-action with the specific details of their distributor.
The Benefits: Developers, manufacturers, importers and wholesalers can control their brand and message while customising the presentation. BUZZcard offers a cost-effective solution that can measure the effectiveness of individual campaigns and channels to market.
