Affordable solution for tradespeople looking for an edge
The Client: PROcarpet is a small business operating in a highly competitive industry. They offer carpet, tile and steam cleaning services for domestic and commercial clients. The company also sells a range of spray equipment and wanted to leverage the traffic and audience currently finding them on the web.
The Challenge: Over the years PROcarpet has seen the need to invest in their website as traditional marketing no longer gives the same return on investment. The owner had tried to create his own video but it was ineffective without a professional voice to explain and convey quality.
The Benefits: Existing video footage was combined with pictures, text and animation to produce a dynamic, focused and powerful presentation. The script is concise and the professional commentary uplifts the company image to compete with strong franchise brands in an aggressive marketplace.
