Heartfelt Message brings tears to the eyes of viewers
The Client: Job Centre Australia is a specialist employment service funded by the government. They provide a range of services and need to reach varied audiences like would-be employers and potential job seekers.
The Challenge: JCA needed to reach would-be employers that may consider employing a person with a disability. Challenges also presented in the form of a tight budget, multiple applications (media placement) and the privacy of their clients.
The Benefits: The BUZZcard created for the JCA website formed the basis of a 15 & 30 second television commercial and cinema advert. The corporate brand was consistently reinforced and production costs were amortised over the different media placements.
