eBay Buyers look for established businesses to buy with confidence
The Client: ExtraStock is one of Australia's most prominent eTailers and a long term preferred service provider on eBay. ExtraStock provides full service marketplace management for retailers, distributors and manufacturers like Panasonic, Kenwood, Kodak, Nikon, Tivo and Hasqvarna.
The Challenge: Buying online is still in its infancy. One of the biggest challenges for eTailers is to develop credibility and trust in the eyes of their potential buyers. A BUZZcard combines a compelling voice over with actual footage of a warehouse in action - seeing is believing.
The Benefits: Operating on such tight margins requires innovative, strategic marketing. 33% of potential buyers research the seller before purchase, so a company video is a sound investment. Brand leaders like Panasonic are appropriately represented with a high standard of online marketing and help ExtraStock grow their business network.
