Business advisory service leads the way for small business owners
The Client: Business Enterprise Centres (BEC) is a community-based, not-for-profit business assistance organisation that helps local businesses. They hold regular workshops & seminars, offer mentoring business groups to connect like-minded business owners with the view to strengthen and grow local business and employment opportunities.
The Challenge: Concisely communicate what The BEC does. Once business people understand the benefits available via the BEC, discussion of membership and involvement flows naturally. The message must appeal to both micro and larger businesses, demonstrating the ongoing relationship possible with their local BEC.
The Benefits: The BEC first used their BUZZcard at a business networking tradeshow. Visitors to their booth were impressed with the concise message that immediately clarified what they needed to know - with or without sound - the message was still clear.
